When doing freelance work for the Downtown Worcester BID. I had created Rack Cards that represent the four different "Pins" that signify different categories of what you can experience in Downtown Worcester. These different categories include Explore, Shop, Taste, and Experience. 

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The front side of the card describes and shows what the corresponding pin means to Downtown Worcester. Where the back side has been reconfigured from a larger size, which includes a map of the locations to the corresponding pin.